Welcome to our Raw Guide

Raw feeding your dog and/or cat is an exciting but stressful journey! In our Raw Guide we will take you through each step and before you can woof you will be feeding like a pro.

Getting Started The Switch...

We advise feeding the following quantities depending on your dogs age:
Up to 12 months: 6-8% (Small - 6%, Medium - 7%, Large - 8%)
12 - 18 Months: 3.5%
18 Months +: 2.0 - 2.5% (adjust accordingly)
Senior: 1.5%

We usually see the following changes within a 7-14 day period. The most noticeable change being your pet's stools, they will be firmer, smaller, less frequent and less of an odour. The skin and coat of your pet is likely to improve seeing a healthy and glossy coat. The benefits go on feel free to ask our staff about the other benefits.

After the initial 7-10 days switch period you can introduce any of the meals from our range. A very popular choice is our range of bundles - making life easier due to the pre-selected choice of meals. You can also begin to include in small quantities offal such as liver (up to twice a week)

The best meal you can feed your dog during the switch is our Chicken Mince - an alternative meal for those that do not like feeding chicken would be Tripe Mince due to the aroma you might want to choose our combined Chicken & Tripe Mince Feed either of these proteins for 7-10 days.

We suggest starting your dog on the raw diet on a new day. We advise that you do NOT fast diabetic dogs or puppies.

We would advise against mixing two different meal types together. Raw food and Dry food digest at different rates and as a result feeding the two together may give your dog stomach upset and/or digestive issues over time.

This is something we would advise against. Whilst, you can cook the meals which do not contain bone by doing so you actually make the meal less beneficial to your pet nutritionally.

The raw diet is your dogs natural diet. If you dog was living in their natural habitat wild it would feed upon raw food and vegetation etc. As a result your dogs stomach is designed and ready for a raw diet. Your dogs stomach contains very strong acid which allows your dog to process the raw diet without any concern regarding salmonella, E. Coli etc.

Feeding your dog a raw diet comes with the same precautions as handling raw meat that we would cook for our own meals. Regarding bacteria, salmonella etc we regularly test our meals with an approved laboratory to ensure they meet the high standards and safety requirements set. Always ensure you clean down any surfaces or utensils used when preparing and serving your dogs raw meal.

Other FAQ

MEAT BY NATURE IS AROUND 60-70% MOISTURE. SO IT’S NATURAL YOUR PET WON’T BE DESPERATELY TRYING TO QUENCH IT’S THIRST LIKE IT WOULD AFTER A BOWL OF DRY BISCUITS! THIS MEANS THE CHANCE OF KIDNEY AND BLADDER PROBLEMS WILL BE REDUCED AS YOUR PETS WILL BE FLUSHING OUT THEIR SYSTEMS WITH ALL THE EXTRA WATER THAT IS NATURALLY IN THEIR FOOD.

IT IS NOT ADVISED, AND KIND OF DEFEATS THE POINT OF SWITCHING TO THE MOST NATURAL DIET IF FED ALONGSIDE A HIGHLY PROCESSED DRY FOOD.  RAW BONE REQUIRES A MORE ACIDIC STOMACH THAN KIBBLE. IF KIBBLE IS FED ALONGSIDE RAW THEN THE ACID MAY BE WEAKER AND CAUSE TUMMY UPSETS FROM UNDIGESTED BONE. FURTHERMORE, ONE OF THE REASONS WHY IT IS SAFE TO FEED RAW MEAT TO OUR PETS IS BECAUSE RAW MOVES THROUGH THE DIGESTIVE SYSTEM QUICKER THAN KIBBLE, IF DRY FOOD IS FED ALSO, THE DIGESTION OVERALL IS SLOWED WHICH MAY GIVE BACTERIA A CHANCE TO AFFECT YOUR PET.

NO! NO! NO! COOKED BONES ARE BRITTLE AND SPLINTER WHICH CAN BE DANGEROUS. RAW BONES ARE COMPARATIVELY SOFT AND FLEXIBLE.

YES. WE DO THIS A LOT IN SUMMER MONTHS, A LOVELY MEAT LOLLIPOP IS VERY COOLING! FEEDING FROZEN CAN BE USEFUL IN SLOWING DOWN THOSE WHO DON’T CHEW FOOD PROPERLY AND GULP FOOD. BUT YOU MUST MONITOR YOU PETS WHEN FEEDING FROZEN JUST INCASE.

YES. GIVEN THAT IT’S PERFECTLY SAFE TO FEED RAW MEAT AT ALL, WE KNOW OUR PETS DO NOT HAVE THE SAME SENSITIVE STOMACHS AS US HUMANS! IT’S SAFE (AND VERY CONVENIENT) TO REFREEZE FOOD ONCE DEFROSTED.

NO! WE WOULDN’T ADVISE AS GRAINS (WHEAT, RICE ETC) THEY PROVIDE LITTLE OR NO NUTRITIONAL VALUE APART FROM CALORIES AND ARE DIFFICULT FOR CARNIVORES TO DIGEST, AND CERTAINLY NOT SPECIES APPROPRIATE. MOST HIGH END DRY FOODS EXCLUDE GRAINS, SO IT’S WIDELY ACCEPTED THAT THIS IS NOT NEEDED.

LETS REMEMBER THE IMPORTANT THINGS

NEVER MIX

IT’S NOT ADVISED TO MIX RAW WITH DRY FOOD. FEEDING RAW ALONE ENCOURAGES THE STOMACH ACID TO BECOME MORE ACIDIC, IDEAL TO DEAL WITH DIGESTING MEAT. ADDING DRY FOOD STOPS THIS HAPPENING AND YOU MAY GET MORE ISSUES.

WE SUPPLY THE DRINKS

MEAT IS NATURALLY VERY MOIST, YOU WILL LIKELY NOTICE YOUR DOG DRINKS MUCH LESS WATER – THIS IS NORMAL!

BALANCE

IT’S IMPORTANT TO FEED A BALANCED DIET, STICK TO OUR COMPLETE MEALS OR DO PLENTY OF RESEARCH BEFORE TRYING TO FEED A DIY APPROACH.

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